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RESOURCES
Tools & Guides That Actually Help
From templates and guides to practical frameworks, these resources are here whenever you need a refresher or a deeper dive..
6th May 2026
How to Ask for — and Get — a Pay Rise
Your complete, step-by-step guide to negotiating a salary increase in the UK Asking for a pay rise can feel uncomfortable, but with the right preparation,...
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16th April 2026
Create SEO & GEO Optimised Content
The rules of online visibility have changed, and pretending otherwise is like showing up to a rocket launch with a horse and cart. For the...
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16th April 2026
SEO vs PPC: Which delivers Better Results?
Digital marketing can be an absolute minefield (as we all know!), but for consistent results, you can't go far wrong (if you do it right!)...
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16th April 2026
AIDA Model: The Classic Customer Funnel Explained
The AIDA model has been around longer than your great-grandparents' marriage, yet it still manages to describe how your target audience goes from "never heard...
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15th April 2026
How to build a design portfolio
How to Build a Portfolio of Your Marketing Work: The Guide to Standing Out If you've ever frantically tried to remember what brilliant campaigns you...
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15th April 2026
The Latest SEO News Most People Missed, and What It Actually Means for SEO and GEO
SEO has not died. It has, however, become a lot less tidy. The big shift is not just “Google changed the algorithm again.” It is...
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15th April 2026
Step-by-Step Guide: Writing an SEO Optimised Blog
This guide will walk you through the essential steps to creating a blog post that is not only informative and engaging but also optimised for...
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17th September 2025
Porter’s Five Forces: A Marketer’s Guide to Staying One Step Ahead
Want a quick explanation without having to get right into the detail? We’ve got you: Here’s a short review of Porter’s Five Forces: Competitive Rivalry...
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